Each blockage HowAboutWe found among the committed couples 
  they studied has a corresponding feature on the new site. 
  To overcome the inertia it detected, the site will offer 
  fully packaged date ideas. To address logistical woes, 
  HowAboutWe is working to make the packages available with 
  a single click that will book your taxi, theater tickets 
  and corner table at the Italian trattoria.

  For Mr. Schechter and Mr. Schildkrout, each idea leads to 
  another. They could arrange babysitters for couples. They 
  could help slouchy husbands send, with one click, fancy 
  date invitations that suggest a labor of many clicks. They 
  could allow couples to follow the dates of other couples 
  they admire — a digital way to keep up with the Joneses.