I was surprised at first too, but after all this hassle it seems like one company with a domain name trademarked prevents others from buying domains that sound, are spelled, or are somewhat similar selling relatively similar products or services, so now I'm not so surprised.
I agree, dilution are an even bigger can of worms...
Here's a pretty good primer on trademark law: http://cyber.law.harvard.edu/metaschool/fisher/domain/tm.htm