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A comment on Alphabet Announces Second Quarter 2023 Results [pdf]. Parent comment

Re:Alphabet Announces Second Quarter 2023 Results [pdf] by minsc_and_boo on Tuesday July 25, 2023 @05:45PM (#36870006)
Even at hypothetical 100% effectiveness, you're still going to be spending the same budget to match variable ROI on CPCs and CPA.
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