With a TV you can still grab the pop-corn bowl or talk to people around you. I think the immersion will make sense for people living on their own but even then it's too much immersion imo, so remains to be seen if Apple's version by allowing you to still interact with your environment will at least make the pop-corn bowl conundrum moot for these people. I can't see wearing this at all in a family/group environment (even the apple TV one).