And, yes, you're totally right: too many toys and other things seem to exist to exploit this in the name of keeping kids quiet for a couple of minutes and extracting money from guardians. Not to mention the excessive use of tablets and screen time for kids under 5.
But I'm talking about something somewhat different: I know quite a few 17-19 year olds that genuinely want to absorb information, but literally cannot hold focus through a 15 second interruption. This is way more prevalent now than a few years ago, and it seems to be the students who are obsessed with short-form video that struggle the most.
I think all the things you're mentioning are relevant, but the big thing is that with mobile devices and short-form content we've created an environment where distraction never lets up. Most of us had to learn to be bored during some of our summer and sit with the feeling: that opportunity doesn't really exist now for youth.
Too perfect.
I suspect we'll look back at this era we're living in, the same way we might look back at the 19th century. In the 19th century cocaine started showing up in just about everything. It was used in medicinal tonics, casual drinks like Coca Cola (cocaine + kola nut), and more. People would use it recreationally, employers would give it to their workers, inventors and others (among them, Thomas Edison) would use it to improve their productivity, and more. Given the dramatic side effects of cocaine, people certainly realized there was a problem - but inertia is one hell of a beast.
A sparse environment, no TV, simple toys, denying gifts from grandparents isn’t something noble.
Of course don’t let them eat cookies before dinner and sit on iPads all day, but there has to be some balance for everyone’s enjoyment and sanity.
Providing an environment conducive to personal growth IS noble. Of course it's not only a matter of removing damaging attention sinks, but also substituting those with more healthy alternatives, like books, activities, education, quality time with family, etc.
We recently moved and used the occasion to declutter. We flipped the script and took only what we wanted: just the toys the kids still wanted, just the books worth keeping, just the clothes worth wearing, and so on. I would estimate we kept less than a quarter of the stuff in our old house. All that stuff clutters not just the house, but the mind as well.
I'm raising a child right now and it's pretty simple to observe a few simple patterns:
1. if there is stuff in her visible range during any activity that is even mildly interesting she wants it and it distracts from any activity. be it her own scooter, or her own toys lying around. denying her access to it makes her upset.
2. if there is any food in her visible range, cookies, fruits, anything, while eating dinner, she wants it and it makes feeding harder. denying access to it will make her upset and scream.
3. if there is a screen of any sort or a bright light on she will stare at it. denying her access to it makes her upset unless I turn it off and put my devices away.
4. We don't have a TV so she enjoys books a lot and we have improved our eating habits which makes it A LOT easier to feed her the same her healthy food.
5. Grand parents think they should bring a bunch of gifts every time they visit meaning our place is filled with junk, infinite amounts of clothes and they get upset when they don't get to gift it much like the kids that receive them.
What I'm trying to say it that even taking away all the digital distractions, a lot of these simple things are things I and many people around me did not have in abundance as a child.
It's not just because the digital stuff that attention spans decline. It's because EVERYTHING is noisy. Even the children books and toys are flashy and noisy.
It's not like you wake up one day and have attention or not, it's something that is learned over long periods of time.
How is any one supposed to grow up learning focus with all that junk around? I think a lot of these things are designed to get attention from children. The toy, book, and even children clothing manufacturers compete with each other on attention, ultimately I would argue with the goal of making the biggest profits.