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Re:X, the moonshot factory by omoikane on Monday July 24, 2023 @12:30PM (#36850569)
I suspect the "X" branding for these companies has less to do with Roman numerals and more to do with the prominent use of "X" in mathematics as a unknown variable, and that's due to René Descartes according to:

https://hsm.stackexchange.com/questions/8109/why-are-x-and-y...

Re:X, the moonshot factory by orls on Monday July 24, 2023 @02:39PM (#36852474)
There’s also a history of using ‘X’ as the designation for eXperimental planes, e.g the X-15.

I always assumed that was the inspiration for the use in tech branding like Google X - conjuring up images of skunkworks, etc.

Re:X, the moonshot factory by a-dub on Monday July 24, 2023 @05:42PM (#36854628)
hmm:

mac os: numeral

generation: variable

google: eXperimental!

malcom: variable

elon: hey yo, check it out i tried to register x.com and actually got it!

the question is... chitter or xitter?