2 got droids, 3 got iphones. I've know the rough usage patterns of all the folks by asking what apps/services they use.
The droid users use it as a 1) phone, 2) email/message device, 3) maps and 4) one or two apps (not games). Basically, a google core-apps phone. One of the iPhone users is similar to the droid users (in addition, using the phone for taking photos/videos often).
Now the two remaining iPhone users are heavy data-folks. Both use bluetooth accessories, and in addition to the above uses, also play games, do twitter/social sharing, run lots of web searches.
Not a single of these users tethers or does advanced remote computing (ie, shell/vnc) - so are more "mainstream" users.
I contrast that with the Android users I know (including myself). I know of only one user who is still on a stock ROM. I don't know of any that have less than 15 apps.
If you haven't figured it out yet, most of the iOS users I know are older adults who value simplicity and ease of use. Most of the younger people I know value Android and are more than willing to accept a slightly higher initial complexity for vastly greater control. That's why I asked for data, specifically. It's very easy to draw incorrect conclusions by extrapolating from your own worldview, simply because your friends tend to be like you.
The only comparison I've seen between Android and iOS users is this (http://www.bgr.com/2011/06/17/smartphone-data-usage-jumps-89...) 9 month old study comparing the data usage between Android and iPhone users, and that actually stated that Android users consume more data than iPhone users. So, given that, I don't see how anyone can confidently assert that iPhone users use their phones more heavily than Android users. The (admittedly weak) data tells us the opposite, if it tells us anything at all.
Uh, that's a pretty bold assertion to make without bringing any data to back it up. How do you know that those consumers don't care about data access? How do you know that they don't "care about the 'smart' in smartphones"?