I don't think Toyota has lost anything. I think they understand the mid-range market better than other care makers and are executing on a strategy that pushes most people's first EV purchase out into 2030, with hybrid and plugin-hybrids dominating until then. I think that's probably the right bet.

My basic thought on TSLA's long-term prospects and the EV market in general is that the legacy auto makers are patient, not sclerotic.

(Also, toyota has several EVs: the Toyota-badged BZ4X, the Subaru-badged Solterra, and the Lexus-badged RZ. Branding aside, those are all Toyota EVs.)