The searching of data doesn't need to be controlled by insanely powerful insanely rich entities. Ex: Wikipedia, Craigslist, polio vaccine. If this LLM arms race leads to an organic solution that anyone can grow their own, it might not have as many "This 1 Trick Your Grocer Doesn't Want You To Know" ads in it.

And for superintelligence, let's clarify that this "Artificial Intelligence" moniker has almost nothing to do with actual intelligence, so we're probably a few years off from that.