I had to ... as patiently as I possibly could ... explain to a woman yesterday that her iPhone 4 was not 4G (LTE). I think people like her are who Apple target with this sort of marketing. Don't misunderstand, I don't believe Apple made users believe they were getting a 4G phone with the iPhone. I just think companies like AT&T, Verizon, Samsung and Apple word things in a manner intended to put their customers in a certain frame of mind.