Apple pulled a clever ninja word dice, knowing that most consumers don't really know or care what the difference is. The problem Apple faces is that in BestBuy, Target Etc.. you will have sales people that don't know a lemon from an orange yet will push whatever tablet has "Quad-Core" because it sounds better. With the use of the term Quad-Core Graphics Apple more or less guarantees that the average consumer looking at a Quad Core (Cpu) Android will think that is more or less the same as the Quad-Core (graphics) from the iPad.

Understandable however disingenuous it may be. What I found interesting was that people who should know better (I'm looking at you Bloomberg) got confused as well.