Apple's use of the term "Quad-Core" in that slide is confusing. I don't see that there's any meaningful doubt about that. The more interesting thing is whether it was deliberately confusing.
A good way to do it might be to count the number of structures that can independently schedule memory operations, in which case AMD is correct to call their chips 8 core, but if you use that definition then the "512 core" GPUs are suddenly only 32 cores. Or you could count independent execution units so that the GPU is still 512 cores, but then your "4 core" CPU is now suddenly 12 cores.
Imagination Technology (the makers of the SGX 543MPWhatever), though, _does_. A particularly confusing usage; in this context it means 16 SIMDs. NVidia occasionally also refers to the Tegra 3's GPU as being 12 core; _they_ mean that it has 12 SIMD units.
Well, that doesn't appear to be factual.
http://www.google.com/search?client=safari&rls=en&q=...
http://www.google.com/search?client=safari&rls=en&q=...