Crunchy people recoil in horror from a listing of ingredients by chemical name, until you tell them it's the constituents of an apple.

Social backsliders like to harken back to some mythical golden age, ignoring that a million years ago we were savannah apes with a society you wouldn't recognise, and ignoring that sexual freedom / matriarchy / homosexuality / transsexuality are found in nature.

The very fact you use the word "natural" in a discussion about a smartphone app ought to be a hint to you.