Apple is a complete laggard in this space due to years of restrictions on research. They are hiring multiple “AI” roles now and they have the capital and focus to “eventually” catch up — but it is very much a catch-up game.

That said, they seem to prefer catchup waiting till others explore new tech they swoop in an (claim) to perfect it from a usability pov. I have no reason to suspect they won’t do the same here.