I'm assuming that wasn't directed at me-I don't recall having indulged in any-boi-ism of any sort. I also agree with your comment... Being egotistical about something so irrelevant is definitely a bit weird.

I wouldn't call it Stockholm Syndrome, but it's something weird. Seems to me that it's the same basic phenomenon as hardcore sports fans. They tie up their identity with this external entity so hard that they almost treat it as an extension of their own ego.

One important difference, of course, is that most local sports teams care about their fans.