There's no US trademark for "Threads", but somebody submitted an application for it on Jul. 07, 2023 for... Next Computer Inc. Hmm! https://tsdr.uspto.gov/#caseNumber=98075358&caseType=SERIAL_...

According to Delaware filing, this "Next Computer Inc." was incorporated 12/14/2020.

> For: Downloadable computer application software for mobile phones, namely, software for providing access to information, advice, food and exercise databases and calculation tools including a interval timer, covering the field of diet, weight loss, diet planning and lifestyle wellness, and intermittent fasting

Lol, I wonder if they had a generic dieting app ready to go so they could jump on any new brand name that they could grab the 'downloadable software' mark for.

There is trademark common law that covers unregistered trademarks. I am not a lawyer, so I won't comment on how or if it applies on this case.

https://en.wikipedia.org/wiki/Unregistered_trademark

There actually is a trademark files for THREADS https://tsdr.uspto.gov/#caseNumber=87522273&caseType=SERIAL_...

Thanks! I later found their application, but thought it was refused (due to confusion with other "Threads" for some kind of threat analysis software). Seems like it was finally granted after amending.

Instagram had a threads product previously, so I am sure they have figured out if they are allowed to name it Threads or not: https://www.theverge.com/2021/11/17/22787783/instagram-threa...

They also took the "Meta" trademark from an existing augmented reality company. I believe that company decided to sue facebook. I think facebook probably just doesn't care and will just settle any possible lawsuits or something.