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A comment on We spent $20k on Google Play Pre-Registration Ads. Here are the results. Parent comment
cept for tesla, they charged $100 for a "pre-order" (of the cybertruck).
It's smart, because they managed to get an interest free loan off these customers, and also gauged interest at the same time!
So yes, the CTA must include a form of payment - otherwise, you're not getting a customer for your spend, you're just getting eyeballs.
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cept for tesla, they charged $100 for a "pre-order" (of the cybertruck).
It's smart, because they managed to get an interest free loan off these customers, and also gauged interest at the same time!
So yes, the CTA must include a form of payment - otherwise, you're not getting a customer for your spend, you're just getting eyeballs.