We spent $20k on Google Play Pre-Registration Ads. Here are the results

Re:We spent $20k on Google Play Pre-Registration Ads. Here a... by CodesInChaos on Thursday July 13, 2023 @01:50PM (#36713235)

Conversion rate issues aside, why did they choose pre-launch ads over post launch advertising?

Some apps rely on a critical mass of users on launch (multiplayer games, social networks, dating sites, etc.) so generating hype pre-launch is important for these.

But this looks like an app where it doesn't matter for a user how many other users there are. So slowly ramping up your ads after launch, while you work out bugs and other flaws looks like a much better approach to me. This also allows you to track ad effectiveness and adjust as you go, instead of taking a big gamble.

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Re:We spent $20k on Google Play Pre-Registration Ads. Here a... by andreaskam on Thursday July 13, 2023 @01:55PM (#36713334)

We felt that getting a lot of traction on the launch day might give us some good momentum in the charts. With hindsight, I'd wish we'd saved our money and spent it after launch, when we could sense check the figures that Google Ads is reporting.

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Re:We spent $20k on Google Play Pre-Registration Ads. Here a... by l5870uoo9y on Thursday July 13, 2023 @01:58PM (#36713415)

Or target a few low competition keywords with custom landing pages and get the traffic for "free". Looks like Google has plenty of traffic in that segment and low competition.

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