> the guy goes into Starbucks and orders a $5.00 coffee, and then while drinking it picks up his phone and it asks him to pay $1.00 to access a news article and he says, "$1.00! Who do they think I am, Mark Zuckerberg?"

I'd be one of those people. $1 for a single news article is outrageously overpriced, where the coffee is only moderately overpriced.