Tax prep firms shared ‘extraordinarily sensitive’ data about taxpayers with Meta

Re:Tax prep firms shared ‘extraordinarily sensitive’ data ab... by waynesonfire on Thursday July 13, 2023 @10:30AM (#36709709)

Yes, if they have no agency then I would expect them to ban customers violating privacy laws. Doubt that happened. More than likely, the entire ad industry end to end, is a actively searching for and excuting on opportunities to generate revenue by raping user privacy.

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Re:Tax prep firms shared ‘extraordinarily sensitive’ data ab... by emodendroket on Thursday July 13, 2023 @11:01AM (#36710285)

According to the spokesperson quoted they do attempt to scrub the data they receive to remove sensitive items.

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Re:Tax prep firms shared ‘extraordinarily sensitive’ data ab... by hedora on Thursday July 13, 2023 @11:23AM (#36710676)

Relevant paragraph about Google:

> Taxpayer data was also shared with Google, through its own tracking tools — though the firm told lawmakers that it never used the information to track users on the internet, according to the report.

So, they only store a unique id in their user tracking system, but they put the sensitive information in their ad targeting system, then join the data at impression time.

I guess it is good that they don’t stick PII in tracking cookies that they use to interoperate with third parties, but that is an extremely low bar.

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