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A comment on Tax prep firms shared ‘extraordinarily sensitive’ data about taxpayers with Meta. Parent comment

Re:Tax prep firms shared ‘extraordinarily sensitive’ data ab... by barrkel on Thursday July 13, 2023 @09:15AM (#36708634)
I expect it's because the firms wanted to use these values in Google Analytics to do analysis of their own customers.

https://support.google.com/analytics/answer/10075209?hl=en

[ Parent | on HN ]
Re:Tax prep firms shared ‘extraordinarily sensitive’ data ab... by taftster on Thursday July 13, 2023 @12:40PM (#36712081)
Right. Someone at Intuit (or wherever) wanted to know "what pages or functions do people with 1 dependent use the most".

This query seems logical and an easy thing to ask for without realizing the implications. I would bet this type of thing happens with LOTS of sites that collect any sort of personal data.

Obviously for us here, blocking analytic platforms through an adblock tool is a smart thing to do, exactly for this reason. But obviously that doesn't scale to the masses.

[ Parent | on HN ]