Re:The ad-based internet is dying, and it's getting worse in...
by rstuart4133 on Wednesday July 12, 2023 @04:02AM
(#36691636)
You typically won't see rising ad revenues during a recession. When times are hard, or look like they could get hard, advertising is the first thing cut. Its a well established pattern. Eg, from https://www.createwithnova.com/blog/the-history-of-advertisi... :
> After the last recession in 2008, the US ad market declined by 13%. Newspaper ad spend fell 27%, radio spend 22%, magazine spend 18%, outdoor spend 11%, TV spend 5% and digital 2%.
> Digiday published a recent overview of media earnings reports, and while earnings overall were a mixed bag, nearly every single company reported a significant dip in advertising revenue:
> Publishers reported declines in digital ad revenue from about 9% to 30% — worse than the 3% to 27% drop in ad revenue year over year reported for the fourth quarter of 2022. Executives continued to cite macroeconomic conditions and a soft ad market as major challenges to their businesses.
Re:The ad-based internet is dying, and it's getting worse in...
by ztrww on Friday July 14, 2023 @04:08AM
(#36720792)
But nominal growth is huge unlike back in 2008/9, most of that is eaten by inflation but it should still result in meaningful revenue growth in many sectors.
> After the last recession in 2008, the US ad market declined by 13%. Newspaper ad spend fell 27%, radio spend 22%, magazine spend 18%, outdoor spend 11%, TV spend 5% and digital 2%.
And yes, it happened this time too. From https://simonowens.substack.com/p/the-advertising-recession-... :
> Digiday published a recent overview of media earnings reports, and while earnings overall were a mixed bag, nearly every single company reported a significant dip in advertising revenue:
> Publishers reported declines in digital ad revenue from about 9% to 30% — worse than the 3% to 27% drop in ad revenue year over year reported for the fourth quarter of 2022. Executives continued to cite macroeconomic conditions and a soft ad market as major challenges to their businesses.