Re:Which startups still have affiliate programs?
by capex on Monday March 05, 2012 @07:05PM
(#3669067)
The reason affiliate marketing sometimes backfires is that you can't filter out who's writing about your product and what they're writing. 37Signals stopped taking new affiliates, and instead started a 'Tell-a-friend' program coz these kinds of recommendations are more personal and have better chances of getting looked at favourably. If I could choose, I'd pick a referral program over an affiliate program.
But thanks for listing your product. It's interesting to know who's behind affiliate marketing today.
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Re:Which startups still have affiliate programs?
by AznHisoka on Tuesday March 06, 2012 @10:17AM
(#3671344)
Also, some cannibalize your sales.. they rank for brand keywords or bid for brand keywords, and take away sales you otherwise would have gotten anyway.
Re:Which startups still have affiliate programs?
by jeffepp on Monday March 05, 2012 @11:50PM
(#3669689)
Agree. Although similar in nature, referrals from customers / advocates are much more meaningful than from random affiliates. Our software http://getAmbassador.com is useful for both types of programs.