I don't think it necessarily is. If they sell software to Samsung or others and those people do the heavy lifting to get the hardware viable, which I think it s a long way away, probably about a decade plus or minus 5, then Google can always swoop in later and do a Pixel like they did with Chromebooks and smartphones. Google seems to not want to be in the hardware R&D for this stuff and that's fine. Let Sony make sensors and LG make screens and Qualcomm make APUs and all that. Once things settle, Google can pick and chose where to later dive in.