>We are in the yellow, but and biggest culprits for blocking time are...Google Tag Manager, GAds and GAnalytics.

This has been the case for over a decade with Google's "Lighthouse" analysis tool as well. I used to use it as part of a site analysis suite for my clients - a good portion of the time, my smaller clients would end up deciding to replace Google Analytics entirely with a different product because of it.

With SEO it's entirely the case of Google being Google and just doing whatever they fancy. Core changes aren't often to the benefit of the scene these days. The little space that isn't paid ads is often useless these days.

I don't think the generative AI results they're going to do will be much better either.

Yes a lot of analytics use cases for smaller clients boil down to a server report of page requests. Obviously with google ads you're using it to monetize so that's a different story, but the client side analytics that google provide are bloated and usually overkill for most sites.

> > We are in the yellow, but and biggest culprits for blocking time are...Google Tag Manager, GAds and GAnalytics.

> ...a good portion of the time, my smaller clients would end up deciding to replace Google Analytics entirely with a different product because of it.

This seems like a good outcome, then? Market pressure may be the only way to get Google analytics to finally cut their footprint.

If they can't give up Google Analytics or Google Ads, but still want the perf, give Cloudflare Zaraz a try. I am Product Specialist there, if you need an intro in person, happy to do it. Just reach out to me on Linkedin / twitter.

has anyone had any luck with partytown?

https://partytown.builder.io/

I for one commend Google's efforts to improve the web's chances of long-term survival by eliminating themselves and hopefully tracking in general.

It's hilarious how AMP pages have become a cesspool of JS dark patterns trying to bombard with you with as many ads as possible and keep you from escaping their site.

Meh, with Googles resources they could do so much good. This is a drop in the bucket, compared to what they could be doing.

My company is scrambling to account for the changes here, and ultimately it will be users who suffer until we have the proper data available.

This should’ve been a standard that all major browsers have implemented and agreed to, before being rolled out generally.

Oh come on, it's not like their mission is to "do good" or even "don't be evil" any more.. it's to benefit shareholders.

They don't care if their web tendrils are a net positive or not

Easy solution, remove all that adware crap.

Thanks for this, you just solved my problem! I got an email about this INP thing this morning, but google had zero explanation why our INP timings were so high for a page that does practically nothing. I realised that I had removed analytics from our site last year, but I'd forgotten about this particular page, so that probably explains it.