It's a B2C business with a B2B side (we also sell to schools and affiliate with SAT courses and college counselors).

What I meant was that when going out for fundraising in Silicon Valley your financial model is often compared to that of a B2B SaaS as they are both asset-light web software companies. Having studied those, I now realize why investors are so gung ho on B2B SaaS. The relative predictability of success, high profit margins, stickiness and network effects are quite simply hard to beat.