I really dislike AirBnB, but I don't think they've got anything to worry about with Hotel2. Even calling them a competitor seems like a massive stretch. Just poking around their site to see what's available in my area: $240/night gets you what is, well... a hotel room. Except that it has a couch and a microwave in it. Calling such a thing a "suite" makes me feel like Hilton is gaslighting me.