Exactly. Take music, for example. Increased capitalist exploitation [1] is what allowed people to spread their creativity far and wide, rather ironically for genres like punk. There's still nothing stopping people from giving away stuff for free, and indeed I do that myself with both FOSS code and CC-BY media (not music), but I'm under no illusions that I'll ever make more than beer money from it, and I do not fault anyone else for going the all rights reserved route

[1] I use that term in the neutral, economic sense