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A comment on The New York Times to Disband Its Sports Department, Replacing with the Athletic. Parent comment

Re:The New York Times to Disband Its Sports Department, Repl... by massysett on Monday July 10, 2023 @12:21PM (#36668593)
They never had a monopoly: direct mail, billboards, Yellow Pages, TV, radio, leaflets…
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Re:The New York Times to Disband Its Sports Department, Repl... by DaveExeter on Monday July 10, 2023 @01:06PM (#36669299)
The local movie theatre wasn't going to be advertising show times anywhere but it the newspaper!

If you wanted to sell a car, or fill a job opening, or rent out an apartment, you needed to advertise in the classifieds.

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Re:The New York Times to Disband Its Sports Department, Repl... by massysett on Monday July 10, 2023 @08:36PM (#36675045)
There were classifieds other than the daily paper. All around town were newspaper boxes with ads for cars, apartments, and jobs. There were also weekly papers with classifieds.

Even during the time when towns had just one daily paper, this paper did not have a monopoly on nearly any form of advertising.

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