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Re:What Every Programmer Should Know About SEO by franze on Monday March 05, 2012 @10:12AM (#3666735)
i'm telling you the same thing i told the CEO of an international publishing house: read a book instead!

Search Engine Marketing Incorporated

http://www.amazon.com/Search-Engine-Marketing-Inc-Companys/d... [not an affiliate link]

sadly, nobody ever does.

Re:What Every Programmer Should Know About SEO by paulhauggis on Monday March 05, 2012 @11:07AM (#3666954)
You're telling us to read a 4 year old book on technology that changes on a monthly basis?

Lots of SEO involves guess work. Google changes its algorithm constantly.

That's the reason nobody reads books on SEO. It's the same for web development.

Re:What Every Programmer Should Know About SEO by franze on Monday March 05, 2012 @11:18AM (#3667003)
>You're telling us to read a 4 year old book

yes

>Lots of SEO involves guess work.

no

everything is measurable, if you can't measure it, don't do it.

>on technology that changes on a monthly basis?

if you don't have a model of how SEO works, you can not improve on this model, even with new information. that books provides a - sustainable, working, applicable, employable - model.

>That's the reason nobody reads books on SEO. It's the same for web development.

... (words fail me)