Even for the average person, a $20 fee might not seem that crazy. Imagine it's night time, you live in a not great neighborhood, and you're a young woman. How much would you pay to avoid having to get on a bus, ride twelve stops, pick up your food, then wait for another bus to get you home?

I think the higher fee will push out the boundary of where average, healthy people are willing to travel, but it doesn't push it out great distances.