On the other hand, Apple certainly seems to bank on making their devices as exclusive an experience as possible. They sell a huge amount, but they want the customer to feel like they are part of an elite group. This will heighten the artificial sense of scarcity.

And the funny thing about what the legions of Apple faithful who were willing to pretzel themselves into contortions defending that.

(For a more reason, mention Batterygate and watch them come out and tell you how you just don't understand, Apple was absolutely doing you a favor, somehow.)

(Just like when they quoted me $900 to fix faulty charging on a MacBook, device worked perfectly, battery was healthy, just could not be charged. "Perhaps we should talk about getting you into a new Mac instead...?")