The article is specifically about this value judgement. If you do not value making a profit as a company you have to find value in something else. Which is fine, different things motivate different people and should, but at least be clear that it is fundamentally a values conversation.

Businesses are about profit not values. An NGO is a better vehicle for pushing values than a business.

Disagree, it’s often best to leverage the profit motive as a tool for achieving your values-based mission, and companies are usually the best way to do that.

Companies scale up more effectively than NGOs, attract investment much more easily, and can undertake a wider array of activities to achieve their mission. Then there’s C-corps etc if you want to make it explicit.

The more companies talk about values and missions, the more likely they are to turn frauds.

No, I do not have stats for that. It is an observation.