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A comment on How the Tour de France became a $100M business. Parent comment

Re:How the Tour de France became a $100M business by zgluck on Saturday July 08, 2023 @12:07PM (#36645696)
Wasn't Eurosport free to view across Europe via satellite on Astra 19.2° East via Luxembourg in the 80s/90s? I guess the sports organizers started charging serious money.
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