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A comment on Mid-1990s Sega document leak shows how it lost the second console war to Sony. Parent comment

Re:Mid-1990s Sega document leak shows how it lost the second... by chrisco255 on Thursday July 06, 2023 @01:52PM (#36619998)
This is a bad take. Sega actually had incredible advertising campaigns in the 90s. That iconic "SEGA!" yell was addictive and memeable. Advertising/marketing was never a problem for Sega.

Sega also had tons of mindshare. They fumbled the ball and Sony ran with it for a touchdown. End of story.

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