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Re:Threads has 10M sign ups in seven hours by WeylandYutani on Thursday July 06, 2023 @05:46AM (#36613520)
The billions in ad revenue hasn't materialised for Twitter which is why Musk is becoming increasingly unhinged.

The internet is a strange beast. Getting 50 million users is easy. Monetising them is hard.

I stopped being impressed with headlines that boast about sign ups once I had this revelation.

Re:Threads has 10M sign ups in seven hours by Mizoguchi on Thursday July 06, 2023 @07:25AM (#36614231)
Twitter do have billions in ads revenue including this year.
Re:Threads has 10M sign ups in seven hours by pjc50 on Thursday July 06, 2023 @08:43AM (#36614903)
Musk made a series of anti-"brand" decisions which caused a lot of advertisers to leave.