I think there's a cultural problem. Companies are made of people not papers. It's people that are pushing for profits no matter what. And as lots of money with no value get made, the value of the money drops, so you need more of it. So people start thinking in terms like "I have a family to raise so fuck principles", "If I don't do it someone else will" and so on.

I'm not talking about major figures, people always focus on those. I'm talking about regular people who have no problem working for an online casino for example when they know a significant portion of their customers are underage.

So we are adapting, but in a downward spiral. That's how I see it.

The point is those small brands won't be trusted. People will make more effort to check reviews, or demand stricter warranty laws, or the like.

1. There is just too much information to obtain to make an informed decision. There is not enough time for a regular customer to dig into all that. We know these things because we are insiders. That's why you need regulation bodies made of experts to pass legislation to protect the customer.

2. The information gatekeepers are the same who are pushing the enshittification. Where are you going to search for better service? On Google's search engine. Who processes the reviews and decides which to show, which to flag? Again, Google, Amazon, etc. You can not rely on their tools to help you inform about their service. This is why we need regulations about search results.

In conclusion we can not simply rely on customers adapting.

  > consumers will become warier of lock-in