Wow, this is really on the line, I can't quite tell if you're being sarcastic or not.

For the sake of it not being sarcasm; obviously it's my belief that not everything (especially entertainment of all things) should be seen through the lens of purely making money. I am quite sure there are dozens and dozens of people who will disagree with me -- but it's always been my belief that Art that covers it's own costs and leaves its mark on humanity and history is a much greater success than making money hand-over-fist.

The game industry is really straddling the line with this and has been for quite a substantial amount of time, it's a war between MBAs and creatives, though even Sony recognises the need for creative freedom and does not expect a substantial profit on their games. (though I suppose their incentives are different, great games boost sales of the consoles which gives them greater market share)