12 bucks is enough to get you access to entire streaming catalogs full of exclusive content on other platforms. Merely not showing you ads on a site that's largely full of non exclusive user generated videos doesn't seem enticing. Wellness videos are everywhere, people will just watch them on TikTok instead of paying for a full premium subscription.

It's a strange argument anyway, nobody buys something simply because it's only an hour of work. The internet offers me a hundred subscriptions every day, if I buy them all because they're just 10 bucks I'm broke. Whatsapp cost 1$ once and they even dropped that because although it's great value, what matters is that none of it is exclusive.