It is also one of the most heavily sought after physician specialities for PE roll-up. Consolidation of back office functions and technology really drives cost savings as there is little variation between treatments, consolidated purchasing power with supplies and, to your point, a lot of add-on opportunities to upsell patients.

My story is only about my doctor wanting to do additional x-rays because I had new insurance. She saw it as a way to get paid and I was already tired of getting offered another service at every visit. I told the practice I didn’t want another set of x-rays 6 months after my last when my insurance allows every year just because I had new insurance. You would have thought I had offended them, hygienist, front office and dentist all tried to change my mind.