All of them are basically iterations on current customer devices, with main advantages coming mostly from: 1. Apple willing to attach mind boggling price tag to it. You can engineer much more things if price tag is 10x of industry leader (oculus 2). 2. Apple is taking a big shortcuts with external battery, that gives you a lot of extra power, space and thermal leeway.

I’m not saying that they didn’t make something great - it does seem great. And given it’s Apple, they’ll likely have great polish and attention to detail, that make a HUGE difference.

But it’s not a best thing since sliced bread. It’s not a technological breakthrough. It’s “just” a new generation of customer electronic device, that’s better than previous one.

If you replace "display" with "image sensor", the Sony A1 pushes the envelope on all those fronts as well.

And of course Apple is buying the displays for their headset from Sony, so who is doing the envelope pushing there?