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Re:Companies must stop using Google Analytics by tjoff on Tuesday July 04, 2023 @10:01AM (#36586804)
You need to protect it from yourself.

If you know the salt then you can trivially brute-force it yourself and now you are not GDPR-compliant.

If you don't know the salt then you'll have to use a new salt for each IP and then all hashed IPs will be unique and you have no way of correlating them so it is all completely worthless.

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