As a counterpoint: I don’t use Twitter. I don’t tweet, but I care about reading other people’s tweets. But I never made an account on Twitter, because I would have to curate feeds and create an account, and it’s friction for something that’s ultimately not worth that much to me.

But: I’ve already curated Instagram. My alderman posts things there, the sports teams I care about announce things there, local businesses have accounts there. If they suddenly gain the ability to tweet, great! I’m a new customer that Twitter couldn’t convert before. I’ll check it, and they can serve me ads.

When journalists realize that a broader audience of people are reading stuff there, they will follow the eyeballs. The fact that they are on Twitter will cease to matter.