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Re:Companies must stop using Google Analytics by alkonaut on Tuesday July 04, 2023 @07:18AM (#36585144)
But if you wash the IP and any other PII then you can store it anywhere? So why store IP? Is it because GA doesn't offer an option to wipe PII from the messages?
Re:Companies must stop using Google Analytics by poniko on Tuesday July 04, 2023 @07:32AM (#36585260)
This is where it gets tricky and why I need to find out more details about the new rulings. Google does not store IP when the user is from the EU but this still seems inadequate to the IMY.

https://support.google.com/analytics/answer/12017362?hl=en

Re:Companies must stop using Google Analytics by alkonaut on Tuesday July 04, 2023 @07:42AM (#36585360)
So long as all PII is cleared client side and not merely dropped before storage I can’t see any issues with GDPR?