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Re:Threads, an Instagram App by saynay on Tuesday July 04, 2023 @06:47AM (#36584873)
It existed for advertisers. All the "censorship" being moaned about is because brands would stop advertising on the platform if Twitter couldn't give reasonable guarantees that their ads would not run next to extremely toxic content.

This seems pretty self evident, since most of them left as soon as Musk took over with the promise to stop policing the platform.

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