Instagram Reels is Instagram's TikTok competitor. Instagram called their stories product "Stories." Also, in a lot of ways, Instagram stories were better than Snapchat stories. For one, you have a wider network on Instagram compared to Snapchat, so there is more content to consume. Instagram also added a bunch of nice features, like various stickers you can interact with. The sticks were also tappable like buttons, which took Snapchat a very long time to add.