Meta has been trying since 2009. Back then, a former, well-known Facebook employee once told me not to join Twitter (thankfully, I didn’t listen). He said they, “have a wall at the office with a list of all the things Twitter does well. Every week someone checks another item off. We’re going to kill Twitter.”

This moment is probably Meta’s best chance. I’d say, if it doesn’t happen this try, it probably never will.