>have already been scraping every publicly available bit of data possible
Data scraping is limited by economics just like anything else in the world. Storage costs money, someone has to pay for it. Researchers do not have unlimited funds. Some select few governments like the US may have most of the publicly accessible web archived. Keep in mind it's dynamic and requires massive data infrastructure to pull this off, there's tons of new data coming in daily. Private startups getting in on the action in a big way is a relatively new phenomenon, this used to be limited to enterprises with a specific purpose. Now everyone and their 4chan cousin are experimenting with their own deep learning models.
Please review the fact that when asked for a tool and a color people overwhelmingly respond with a very narrow range of answers, specifically because they are little more than what our current AI is....
Also: https://www.youtube.com/watch?v=IeTybKL1pM4
Governments, researchers, and all kinds of third parties have already been scraping every publicly available bit of data possible. There may be an increase now, but it's nothing new. It won't be the end of the society or the end of the internet anymore than AI will.