> We’ve been marketed to that we should be happy and that buying <thing|experience> will make us happy.

Seems like the entirely idea of happiness has been semiotically highjacked by marketing, morality, other things

When I mentally picture "happiness", all I really see is a bunch of behaviors that are frequently depicted as desirable in the aggregate by media and others

The Buddhists are a lot more sane about this than we are. Imo there's so much residue around the word "happiness", in order to achieve a sense of peace it's better to just throw it out and take each day at a time