If Meta were smart, they'd immediately shift away from their Metaverse nonsense and use this as a massive opportunity to do things they are pretty good at (hate them or love them.) I know they are working on a Twitter competitor, but they need to find a way to help get the followers they once had back, if they were to switch. They could even ultimately challenge Reddit. I know that would not be an ideal outcome, but as a business with that core competency, I'd be putting a huge effort to take advantage of all of this.